The Cass Entrepreneurship Fund has successfully completed the Government’s Future Fund £800,000 matched investment into BetterPoints. We [BetterPoints] are specialists in behavioural change technology and are facilitating a transition towards more sustainable mobility and a lower carbon footprint. We will use the funding to grow our team in order to capitalise on the momentum towards more sustainable behaviours induced by the coronavirus pandemic and subsequent lockdowns.
BetterPoints uses technology and data to provide actionable insights that help people adopt more sustainable behaviours in their daily lives. By gamifying the journey and providing insights into how their behaviours are leading to fewer CO2 emissions, the company is able to keep users engaged and committed to long-term behaviour change. In aggregate, this amounts to substantial savings of CO2 emissions and better physical and mental wellbeing for the users. These benefits for the end users are why BetterPoints has a B2B2C model whereby businesses procure our unique technology for their employees.
In their press release, Cass states:
“The company has adapted well to the coronavirus pandemic by tailoring its platform to the needs of remote workers and the behaviours they can adopt in absence of physical mobility. This proactive approach has yielded strong sales momentum and the Cass Entrepreneurship Fund is excited to back BetterPoints as they continue to capitalise on this momentum.”
Richard Kirk, CEO of BetterPoints:
“Positive behaviour change in individual travel modes generates increased physical activity, a shift change in transport and significantly reduces CO2. Healthier lifestyles, improved air quality and a major contribution to climate change ensue. The forward thinking of the Cass Entrepreneurship Fund and the innovation of the Government’s Future Fund Scheme ensure that BetterPoints technology can be developed further, through the Covid-19 pandemic, to accelerate this behaviour change – and produce a rich seam of data – with the public sector and private businesses, in the UK and internationally”.
Linda Coyle, Investment Manager at the Cass Entrepreneurship Fund:
“Covid-19 has seen rapid shifts in deeply engrained habits. Similar shifts are required in our behaviour to ensure real change in environmental sustainability. BetterPoints has the platform to encourage and reward this behavioural change and provide valuable behavioural science insights. With a great product, a great team and a timely market opportunity, we are very pleased to back and support BetterPoints and expect to see great progress in the coming months and years”.