Act TravelWise is co-ordinating TravelWise Week 2020. The week-long campaign will be held at the same time as, and in co-operation with, European Mobility Week (EMW) - 16-22 September 2020. However, we will be holding webinars this year from Monday 14 September onwards.
You are invited to get involved - whether you represent a local authority, transport operator, business, university, health care provider or even just as an individual. It's an opportunity to engage with the public and other partners broadly on the theme of transport and travel in a number of ways:
- encouraging modal shift and physical activity by offering various types of incentives (e.g. travel discounts, passes), support (e.g. PTP, cycle training), useful information (e.g. maps, timetables), education and motivation
- showcasing new or planned infrastructure improvements (e.g. new cycling/walking routes, pedestrian zones, public space enhancements, new cleaner buses)
- increasing awareness, support and momentum for local initiatives through face-to-face interaction
2020: This year's theme is ‘Zero-Emission Mobility for All’.
The theme reflects the ambitious targets to become carbon-neutral by 2050. It also aims to highlight the importance of accessibility to zero-emission transport and promote an inclusive framework involving everyone.
Despite the different climatic, geographical and socio-economic conditions across the UK's local authority areas, measures can be taken to promote carbon-neutral and inclusive mobility.
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You have the option of using the TravelWise Week or European Mobility Week (EMW) branding for your local events and activities. Act TravelWise is providing TravelWise Week logos and posters (downloads below), web resources, regional support networks, contacts and links to the EMW campaign e.g. campaign materials and communication toolkit. Our campaign co-ordinator Don Kent (07931 978771, [email protected]) will be happy to support and steer your efforts.
Regardless of which branding you use, please register your participation on the European Mobility Week website, where you will find one registration link for 'Cities' and another for 'Businesses, NGOs, Schools and Other Actors'. Don has even offered to complete the registration form on your behalf. Registration will also make you eligible for awards.
Let's start organising now for the 2020 campaign and make it a year to remember!
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Poster Resources (courtesy Diva Creative, updated for 2020 by Act TravelWise):
- poster image - available at 600x860px (JPG) for web use, 249x345px (JPG) for social media use, and 600x335px (JPG) for Twitter
- A4 poster - non-customisable (PDF)
- A4 poster - with 'empty belly' for adding local event info (PDF)
Image Resources (courtesy Diva Creative):
- logo - available at 2298x1845px (JPG) and 167x125px (JPG)
- logo on blue with transport icons - available at high res and low res
- bus graphic - 2521x952px (JPG)
- car sharing graphic - 1195x742px (JPG)
- cyclist graphic - 1195x742px (JPG)
- three pedestrians graphic - 1904x975px (JPG)
- pedestrian1 image - 810x942px (JPG)
- pedestrian2 image - 810x942px (JPG)
