In response to high demand, Act TravelWise is co-ordinating TravelWise Week 2018. The week-long campaign will be held at the same time as, and in co-operation with, European Mobility Week (EMW) - 16-22 September 2018.
You are invited to get involved - whether you represent a local authority, transport operator, business, university, health care provider or even just as an individual. It's an opportunity to engage with the public and other partners broadly on the theme of transport and travel in a number of ways:
- encouraging modal shift and physical activity by offering various types of incentives (e.g. travel discounts, passes), support (e.g. PTP, cycle training), useful information (e.g. maps, timetables), education and motivation
- showcasing new or planned infrastructure improvements (e.g. new cycling/walking routes, pedestrian zones, public space enhancements, new cleaner buses)
- increasing awareness, support and momentum for local initiatives through face-to-face interaction
Mix and Move! - 2018 Theme
People love variety – in food, in fashion, in music – so why is it that when it comes to transport so many of us stick to one mode? This year’s theme encourages us to explore the many different options available for getting from A to B, and to think about the mode that best suits our particular journey.
We're focusing on ‘multimodality’ - the mixing of transport modes within the same journey or for different trips. Many of us instinctively opt for the same method of transport when moving around without necessarily examining the needs of the specific journey. The car may be the best way to take your family to the seaside, for example, but is it the best way to get them to the city centre where space and access is often limited?
This year, why not test out different transport modes: cycle to the gym to get a head start on burning calories, bring your bike on the train to beat the rush hour traffic, or take the bus and then stroll to the shops to avoid parking fees!
As well as providing health benefits, significant savings can be achieved through a multimodal approach, particularly when short journeys are completed through walking and cycling.
Embracing the concept of multimodality means rethinking the way we move about our cities, and having the willingness to try out new forms of mobility. From a city’s perspective, it requires the political will to support alternative transport methods.
By introducing some sustainable transport modes into our journeys, not only can we have a positive impact on the environment, we may just find that we’re fitter and happier, with some extra spending money too!
You have the option of using the TravelWise Week or European Mobility Week (EMW) branding for your local events and activities. Act TravelWise is providing TravelWise Week logos and posters (downloads below), web resources, regional support networks, contacts and links to the EMW campaign e.g. campaign materials and communication toolkit. Our campaign co-ordinator Don Kent (07931 978771, [email protected]) will be happy to support and steer your efforts.
Regardless of which branding you use, please register your participation on the European Mobility Week website, where you will find one registration link for 'Cities' and another for 'Businesses, NGOs, Schools and Other Actors'. Don has even offered to complete the registration form on your behalf. Registration will also make you eligible for awards.
Let's start organising now for the 2018 campaign and make it a year to remember!
Poster Resources (courtesy Diva Creative):
- poster image - available at 600x830px (JPG) for web use and 249x345px (JPG) for social media use
- A4 poster - non-customisable (PDF)
- A4 poster - with 'empty belly' for adding local event info (PDF)
- A5 double-sided customisable flyer (PDF)
Image Resources (courtesy Diva Creative):
- logo - available at 2298x1845px (JPG) and 167x125px (JPG)
- logo on blue with transport icons - available at high res and low res
- bus graphic - 2521x952px (JPG)
- car sharing graphic - 1195x742px (JPG)
- cyclist graphic - 1195x742px (JPG)
- three pedestrians graphic - 1904x975px (JPG)
- pedestrian1 image - 810x942px (JPG)
- pedestrian2 image - 810x942px (JPG)
