ACT TravelWise Award Winners 2008
Date submitted: 21 November 2008
Commuter Friendly Workplace of the Year
Winner: Meadowhall Centre Ltd
The Meadowhall travel plan exhibits a wide array of measures helping to inform employees of the sustainable options and making accessing the site without a car easier and better value, and for an out of town site the fact that only 20% of staff drive to work solo, of which due to shift patterns it is only 10% at any one time, shows the amazing friendliness towards commuters of this workplace.
Highly Commended:
Cobalt Business Park
E.ON
Travel Plan Innovation of the Year
Winner: Itrace
Effective monitoring Travel Plans and providing uniformity and continuity of information, even when travel plan coordinators may move on, are two very beneficial things that iTrace provides the travel plan field. As one of the several nominations it received puts it "iTRACE has taken the guess work out of travel planning and is a significant innovative achievement that should be recognised by the industry without delay."
Highly Commended:
School TravelWise – West Midlands
Centro
Travel Behaviour Marketing Campaign of the Year
Winner: London Travel Awareness Team
The London Travel Awareness Team put forward two schemes for this award, one for the iMove London, and the other for the Enterprise scheme. Both were excellent and deserved recognition, but the team primarily won this award for Enterprise. This is a groundbreaking and innovative travel planning project helping London’s small and medium sized organisations (SMEs) overcome the barriers they face in developing workplace travel plans. In total, over 10,000 SME representatives have been exposed to Enterprise marketing at more than 20 networking events. Over 330 SMEs have expressed interest in Enterprise across London, of which over 260 are now developing or implementing a workplace travel plan. In total, over 19,000 employees have been engaged through Enterprise. Travel plans have traditionally been established only with large employers, often as part of a planning application, but as 56% of non-governmental employees work at SME's it is vital to find a method to engage with these businesses. The Enterprise Scheme has set a template for a campaign which works.
Highly Commended:
Buckinghamshire County Council
Smarter Travel Sutton
Travel Planner of the Year
Winner: Conrad Haigh
Conrad has recently moved to MVA after over four years at TfL, he was nominated for his work there as Travel Plan manager where he was responsible for:
o the development of TfL’s iTRACE and TRAVL travel plan monitoring systems
o the London Development Control Guidance,
o development of Enterprise and Corporate travel planning offerings for business,
o production of all TFL WTP Tools and guides.
The WTP programme delivers an average mode shift of 14% away from Single Occupancy Vehicle journeys across London.
He also served as Director on the ACT Board and in 2007 was nominated as the Joint Chair with responsibilities of overseeing the ACT TravelWise Merger.
Highly Commended:
Steve Ward
Lee Preece
School Travel Planner of the Year
Winner: Hermione Brightwell
Hermione Brightwell is the School Travel Advisor for Sutton council, and she became one of the first School Travel Advisors to achieve 100% school travel plan coverage within the borough. She has established good links with stakeholders, and apart from effectively managing the school travel plan programme, has arranged many innovative projects: a collaborative project between Transport for London and the London Film Festival, a Walk to School photography competition, sustainable travel theatre productions, a community art project and an ‘Upgrade’ pack for the transition from years six to seven. She has even developed a professional relationship with Helen Young, the former BBC weather presenter who acts as Sutton’s school travel planning ‘ambassador’ by delivering presentations on climate change and the importance of sustainable travel.
Her excellent work led one Headmaster to comment, "“Hermione is energetic and enthusiastic. Only ever a telephone call or a short bike ride away; she is fantastic!"
Highly Commended:
Vince Boulter
Fleur Tooby
European Mobility TravelWise Week Award
Winner: Sheffield
The award was judged on the following criteria, and the winner will compete on behalf of the UK in the European competition.
the quality of activities taking up the focal theme of the TravelWise European Mobility Week, “Clean Air for All”,
the comprehensiveness of the action plan regarding events, individual activities and involvement of citizens,
the strategic approach in communicating and promoting the Week towards the citizens and the media,
the innovativeness of the permanent measure(s) implemented on the occasion of the Week, regarding its/their public awareness-raising impact and its/their effectiveness in terms of sustainable mobility,
the quality and scope of the partnerships with local stakeholders for organising the TravelWise European Mobility Week.
Sheffield had a full range of activities for the whole week focusing on clean air, including conferences, publicised walks and challenges, fairs and festivals, each aimed at engaging different segments of the community. The week of activities were acommanpied by several permanent measures including Cycle lanes on Inner Relief Road, imporved bus lanes, and the launch of Walkit.com.
Highly Commended:
London
Newcastle
Wareham
Two special awards were also presented at the event:
Outstanding Contribution to Smarter Choices:
Winner - Brian Moreland
The Department for Transport in recognition that this event marked the 10th anniversary of The New Deal for Transport White Paper, sponsored a special award for Outstanding Contribution to Smarter Choices. This was picked up by Brian Moreland, formely of TravelWise NI with Patrick Allcorn formerly of TfL was Highly Commended.
ACT TravelWise Region of the Year
Winner - The West Midlands
Donald Kent, ACT TravelWise Director for the Regions, wrapped up the event presenting a bottle of bubbly and a box of Belgian chocolates to ACT TravelWise West Midlands as Best Regional Group.






