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21
Mar

Using social media to influence travel behaviour

Location:   Assembly Room,

                    Edinburgh Centre for Carbon and Innovation,

                    High School Yards,

                    Edinburgh,

                    EH1 1HZ http://www.climatechangecentre.org.uk/Location.html

 

Time: 10am-2pm, Lunch and refreshments included

Price: £45 members, £100 non-members

 

Join us in Edinburgh for our first Social Media workshop of the year! We are being hosted at the Edinburgh Centre for Carbon and Innovation. It's an interesting venue where you can find out more at this link: http://www.climatechangecentre.org.uk/our-new-building.html

 

WORKSHOP OUTLINE

Social media is a hugely untapped platform for influencing travel behaviour. It was used with great effect during the London 2012 Games as part of the "Get Ahead of the Games" campaign. This workshop will explore some of the lessons learnt during the Games and enable attendees to apply them to their own situations.

The session is aimed at transport and communications officers who either currently use social media as part of their day job or are interested in understanding more about how it could be used in the future.

The workshop will have the following elements:

1. Presentation on how social media was used during the Games and lessons learned

2. Sharing of knowledge and experience on current application of social media by delegates.

3. Interactive session for attendees to apply the lessons learned either to hypothetical scenario or one of their choosing.

4. Question and answer session.

It will run from 11:00-14:00, including a short break for lunch, which will be provided.

ABOUT THE FACILITATORS

Terri Lynam is Director of her own company, In the Round Communication. She was Head of Marketing and Communications for the London 2012 Games Travel Demand Management Team with specific responsibility for the Get Ahead of the Games Campaign including the application of social media. Terri has a wealth of experience of running behaviour change campaigns both within and outside the transport planning sector and is currently advising Transport for London on the legacy benefits of TDM following the Games.

Jon Foley is Head of Sustainable Travel and Travel Demand Management at Steer Davies Gleave. He was Head of the Business Engagement element of the London 2012 Get Ahead of the Games programme responsible for development and mobilisation of the engagement programme. He then moved to coordinate delivery of the London 2012 TDM programme for the venues in Berkshire and Dorset. Jon has led the delivery of a wide range of travel behaviour change initiatives whilst with Steer Davies Gleave and prior to that was Head of Travel Choices at Hampshire County Council.

Jon and Terri are both Board Directors of ACT Travelwise.

The cost of the workshop is £45 for ACT TravelWise members and £100 for non-members. There is a limit of 20 spaces available. Register early to avoid disappointment.

For more information, please contact sabrina@acttravelwise.org