Act Travelwise Training Event

Smart Ways to Promote Sustainable Travel - 3 May 2018

Smart Ways to Promote Sustainable Travel – A Case Study of Cambridge

With a tradition of sustainable travel and innovation, coupled with some eye-watering challenges relating to growth and congestion, Cambridge is at the forefront of developing smart ways to promote sustainable travel. This workshop will showcase the work that the Councils and partners are doing to respond to these challenges, utilising new data platforms, new mobile technologies and new transit technologies.

Act TravelWise is seeking to boost regional networking activity in the East of England through this event marketed throughout the region and open to all transport practitioners. The free event will take place at the University of Cambridge from 10:30 am to 1:30 pm, followed by an East of England regional meeting from 2:00 to 3:00 pm, which will serve to help shape ongoing regional activity based on the needs that are vocalised by those in the region.


  • 10:30 - Introduction: Why Cambridge needs smart solutions: background context to growth challenges and the requirement to grow sustainable travel to keep the city moving (Daniel Clarke, Smart Cities Programme Manager, Cambridgeshire County Council)
  • Cambridge’s digital platform: how Cambridge has built a digital platform and is using it to improve transport planning and operation (Dr Ian Lewis, Director of Infrastructure Investment, University of Cambridge)
  • Cambridge's smart plans: mobility as a service, CAVs and rapid transit (Daniel Clarke, Smart Cities Programme Manager, Cambridgeshire County Council)
  • The role of partners: the University will lay out its progressive transport strategy and plans for promoting sustainable travel over the short to long-term (Andrew Coleman, Interim Transport Manager, University of Cambridge).
  • How new developments are responding to the challenge: Cambridge Biomedical Campus discuss how they’re dealing with the challenge of getting staff to this major new edge of town facility (Katharine Smith, Travel, Transport & Sustainability Manager, Cambridge University Hospitals NHS Foundation Trust)
  • Ofo Bikeshare (Matthew Thomas-Keeping, Operations Manager, ofo UK Ltd)
  • 12:15 - Lunch break
  • 12:45 - Interactive session: how transport practitioners can apply some of the lessons from Cambridge in their own local contexts
  • 1:30 - Closing; all welcome to stay on for discussion of ongoing Act TravelWise East of England regional activity

Free event. Optional lunch £10. Register now via Eventbrite!