ACT TravelWise London Meeting - Selling Sustainable Travel

Date: 15 October 2009

Location: London

Contact: Call Rory on 020 7348 1970

The Third Meeting of the London ACT TravelWise Association – Thursday October 15th 2009
Millennium Gloucester Hotel, 4-18 Harrington Gardens, London SW7 4LH

- Selling Sustainable Travel -

0900– 0930 Registration and Coffee

0930 – 0940 Welcome and introduction – Chair ACT TravelWise London & BAA Heathrow, Theo Panayi

The Theory:
0940-1000 Introduction to Social Marketing and PR – Fuad Omar, London Borough of Harrow

1000 – 1015 The application of attitudinal research for TravelWise Merseyside – Alan Lewis, TTR

The Practice:
1015 – 1030 Marketing Car Sharing at BAA – Jo McBean, Creative Triangle

1030 – 1045 Travel Planning at Sky – Samira Ahmed, BSKYB

1045 – 1110 Coffee & Networking

Your questions answered:

1110 – 1200 Ask the experts – How to….?

Panel Question and Answer Session Chaired by Theo with all speakers from first session.

Delegates are requested to both ask questions about the morning presentations, and to bring in practical problems from promoting travel plan measures as their workplace for discussion.

1200 Lunch & Close