The Fifth Smarter Choices Conference - From Leap of Faith to Business Case
Date: 18 March 2009
Location: All regions
Contact: Full details can be downloaded from the PTRC website at www.ptrc-training.co.uk or email Helen Marshall at helenm@ptrc-training.co.uk
The report 'Smarter Choices - Changing the Way We Travel' is four years old. Smarter Choices, a term now in the vocabulary of most transport practitioners, has been applied with varying degrees of enthusiasm and success.
This year's conference will explore the need to develop the smarter choices agenda using good business practice, and attempt to answer questions about the evaluation and effectiveness of Smarter Choices in the UK.
1. In some local authority areas the smarter choices agenda has been developed institutionally but in others there is limited evidence of activity, outputs or outcomes. What are the precise reasons for this and how can we change it?
2. The original smarter choices report identified, from an international research base, probable outcomes for a variety of interventions. Has adequate UK data and results been collected and evaluated to confirm, or otherwise, these outcomes and what further research, if any, is necessary?
3. Smarter Choices projects have to compete for funding with many other urgent and important schemes. With the limited funding for transport projects are we in a position to prepare a robust business case which demonstrates excellent value for money compared with infrastructure projects?
4. In short, are we making a leap of faith or is there evidence of progress towards making business cases for smarter choices measures?
This year's conference will therefore clearly focus on measuring, appraising, valuing and monitoring smarter choices through outcomes, evidence and robust business cases.
The conference is organised in association with ACT TravelWise and a discounted delegate fee is offered to members.
The conference is also being held the day before the ACT TravelWise Annual Conference at the same venue. Members may wish to consider attending both events.
Attached document: SmarterChoicesProgrammeandBookingForm2009.pdf
More Information: helenm@ptrc-training.co.uk
